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Post by account_disabled on Dec 26, 2023 1:24:19 GMT -8
Say that finding influencers is very difficult. This is a decrease of compared to the previous year. The general stigma around bad practices has undoubtedly made companies more careful when choosing the influencers they work with. However the percentage of people declaring that it is easy to find a suitable influencer dropped from % to %. Perhaps the best way to look at this statistic is that don't think finding the right influencers is very difficult. Brands benefit from having more platforms and other tools to explore influencer marketing automation. Some brands still struggle to find the right influencers perhaps because they don't Phone Number List want to pay for the right tools or platforms. This statistic suggests that influencer platforms still need to do a better job of marketing their services. Additionally there are still potential customers who need help discovering and reaching out to potential influencers. Engagement clicks are still the most important criteria for assessing influencers We found that % of respondents believe that influencer marketing is scalable in their marketing ecosystem. of respondents rated engagement or clicks as the most important criterion same as last year . % chose content compared to . ast year and % consider the number of views to be the most important.
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